Brand Story

Roxxane started with a simple but powerful vision: to create a brand that celebrates fandoms and turns them into wearable art. The brainchild of Aadikesh, Roxxane draws inspiration from a unique mix of pop culture, anime, and the founder’s personal love for storytelling. Aadikesh wanted to craft a brand that doesn’t just sell clothing but connects with people on a deeper level, making them feel seen and understood.

The name Roxxane pays homage to the fictional billion-dollar company Roxxon from Marvel Comics, blending a sense of power, boldness, and creativity. From the bustling streets of Thiruvananthapuram, Kerala, the brand brings a fresh take on streetwear by combining globally recognized cultural icons with edgy, street-smart aesthetics. Each design tells a story, evokes emotion, and fosters connection—whether it’s an oversized tee featuring a beloved anime character or a limited-edition piece inspired by a cult classic film.

Roxxane is more than just a clothing brand; it’s a movement that celebrates individuality and shared passion. We aim to be the ultimate destination for fans who want to express their love for their favorite characters, artists, and stories in bold and stylish ways. As we continue to grow, our mission remains the same: to be the first choice for fans worldwide when they think of wearing their fandom loud and proud.